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The site thepack-horseinn.co.uk states the following, "Hello We use cookies on this website." We noticed that the webpage also said " To help us and our partners improve." It also stated " 16th Century inn serving traditional British pub food. Sharon and Mick welcome you to The Pack Horse Inn, Crowdecote. Youll be assured of a warm welcome and friendly service. The Pack Horse Inn, nestled in the hillside of the Upper Dove Dale Valley is from the 16th century and was a former stop off point for the packhorse trail from Newcastle Under Lyme to Hassop." The header had Traditional pub food as the highest ranking keyword. This keyword was followed by British pub food, quality homemade food, and local real ales which isn't as urgent as Traditional pub food. The other words the site used was large beer garden. brewed real ale is also included but will not be viewed by search engines.